I have been working as a Web / UX designer for 20 years, and for the first time today I got this valuable feedback from RiksTV Norway:
“I’m sorry, but we are not impressed by your website. Both the design and architecture of the site are not good by defined standards. Relevant work examples are more than 3 years old, and the designs are overfilled with information. One of the most important tasks as a designer is to guide the users so they can complete their task(s). In these designs the user will give up and call customer service instead. They might have learned more over the past three years, but we need to see something completely different if we should consider them for future projects.”
To remedy these issues, I plan this:
Define the goals of the website.
Define specific tasks to achieve the goals.
Define how a user can complete the tasks.
Redesign pages that guide the user. [architecture]
Freshen up knowledge on new, relevant “defined standards“.